Introducing Klosterman Baking Company's Half–Loaf—The Same Great Taste, Half the Size
- First Half-Loaf of bread to be mass-marketed in the United States.
- Half Loaf saves consumers money, preserves product freshness.
CINCINNATI (December 7, 2007) — Over 100 years ago, Klosterman Baking Company delivered their fresh baked goods to Cincinnati families from a horse-drawn wagon. Fast forward to the 21st century, where Klosterman's continues to meet the needs of their customer's changing lifestyles with the introduction of the first packaged half-loaf of bread now available in Midwest grocery stores.
The Klosterman Half-Loaf features the traditional, delicious Klosterman taste, available both in Classic White and Whole Wheat. It's baked in the old-fashioned Klosterman style, using the same cherished, time-tested family recipes that emphasize quality and freshness. The 12 ounce half-loaf contains ten slices of sandwich-style bread.
"We have been receiving requests for a smaller loaf of bread for quite some time. After intensive market research we determined that we did in fact have the capabilities, and the market existed, for this new product," said Chip Klosterman, president of Klosterman Baking Company and a fifth-generation owner. "The half-loaf is designed for today's lifestyles, particularly traveling professionals, empty nesters and smaller households," he added.
Variety is another key component to the new line. Families can now have fresh white and wheat bread available without the worries of stale bread. "We wanted to do away with the fear of waste—and freezer burn. " says Klosterman.
Klosterman Half Loaves have been very well received at local groceries and supermarkets since the early November product launch.
Production of full loaves will continue, as will Klosterman's lineup of fresh hearth breads, rolls and a variety of other baked goods available at restaurants, groceries, hospitals and schools throughout Ohio, Kentucky and Indiana.
The Klosterman Half Loaf family closely follows the opening of Klosterman Hearth Grains Bakery in Springboro, Ohio, last year. For more information, please call (513) 242-1004 or visit www.klostermanbakery.com.